Delivering integrated media reporting for global events
We supply an extensive media research portfolio to several stakeholders within the IOC for both Summer and Winter Olympic Games.
During The Games we provide daily broadcast, audience data and contextual information to aid the Television & Marketing Services Department in discussions with rights holding broadcasters, commercial partners and international federations.
Post-Games, the consolidated reporting we supply is used to support and define the future broadcast strategy of the IOC.
We have also devised a media research package which examines the relative performance of each of the international sports federations.