Driving association with football in MENA

When our MENA office was challenged with driving association of Gillette with football, we decided to create a platform that offered Gillette the chance to develop a one-on-one conversation with fans.

We built a strategy focussed on delivering a disruptive activation that would generate authentic content, tailor-made and relevant for different markets in MENA. The campaign ran for two months and finished with transforming an ice rink into a football pitch!

The campaign helped Gillette drive significant awareness in the region, reaching almost 98%.