Maximising impact of social media activation

EA SPORTS appointed us to maximize the impact of their global partnership and ambassador programmes for flagship products, FIFA 17 and FIFA 18.

We used social tools, data and analytics to value partnership assets. This enabled EA to develop smarter strategies and rationalise marketing investments across their complex partnership portfolio.

Our learnings have been instrumental in optimizing the planning for FIFA 18; and we continue to deliver best in-class-insights through the 2017/2018 season.